Famous Twin Chooses Kinetico Twin Tank System (and K5)

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We are super excited to reveal Kinetico’s connection with Jonathan Scott – one of the Scott Brothers of Property Brothers fame. That’s right, Kinetico was selected as the water treatment provider for Jonathan Scott’s publicized “Park House” renovation.

Jonathan Scott was concerned about the quality of the water in the home he recently purchased. Doing his homework, Jonathan discovered Kinetico (thanks in part to Kinetico’s online advertising campaign) and approached us about installing a whole house water treatment system during the major renovation of his and Zooey Deschanel’s home and guest house in LA. In the main house, Jonathan has a CP213SOD, three 1175 dechlorinators and two K5s. The guest house has a CP210sOD, two dechlorinators and two K5s. A special shout-out to Edward Gerstein and the team at Basic Technology in Los Angeles for helping to make this all happen.

This year, the renovation project has been featured in Drew + Jonathan Reveal Magazine, a lifestyle quarterly magazine. Kinetico is also listed in the Resource Guide for the home renovation, and our products have been highlighted in some of Jonathan’s vlogs and social posts.

Jonathan is so thrilled with his Kinetico water, he wants to help us spread the word about Kinetico and the importance of water treatment. These are three quotes from Jonathan that you can include on your website or in social media posts. (Note: This is NOT a paid sponsorship arrangement. Quotes CANNOT be used in any form of paid advertising and CANNOT include any photos of Jonathan.)

Quotes from Jonathan Scott of Property Brothers

“I believe that your home should make life better. An important part of that is having clean, clear, healthy water. There are so many benefits from the wellfamily to being of your reduced wear and tear on your fixtures and plumbing system. That’s why I installed a Kinetico whole home water system.”

“Water quality is always top of mind for me and I’m not the type of person to settle for anything but the best. That’s why I chose a Ki netico water system for my home.”

“After an exhausting amount of research, I determined that Kinetico not only offered the quality and products that I needed, but also a really great team to pull it together and put it in for me. I’ve been extremely happy and look forward to reaping the benefits of healthier, cleaner water in my home.” 

So what can you do? Share the news, of course. Share the social posts where Jonathan has tagged Kinetico or mentioned us in a vlog. Share posts that Kinetico has created about this project. Include one or all three quotes in your social media efforts and on your website. Go to the Media Library – Web Graphics – to find art for these quotes! Let people know this highly-recognized and respected celebrity chose Kinetico to protect the water for his family and his home. If you don’t see what you need, or if you have any questions on how to use these quotes, please contact me. Anything related to Jonathan Scott must be up or posted by 2024. You will not be required to remove anything you’ve posted at that time, but no new usage will be permitted after 2023.

What’s next?

Jonathan Scott has been talking with his twin brother Drew Scott about his Kinetico system, and now Drew wants Kinetico products in his home too. (Further proof that wordof-mouth really works.) Kinetico is currently working on developing a relationship with Drew Scott and will keep you apprised of any new promotional opportunities. Stay tuned.

 

Bottled Alkaline Water — Don’t Believe the Marketing Hype

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By now you know staying hydrated by drinking water is key to staying healthy. And with so many companies bottling it up, at some point you may have wondered “is alkaline water better for you than regular water?” or “is natural water healthier than tap water?”

Maybe you saw an ad or came across some clever marketing messaging claiming alkaline water can increase your energy, hydrate you better than regular water, prevent digestive issues and disease — or even slow down aging.

“Science does not support these claims,” says registered dietitian Beth Czerwony RD.

“This is a case where a company wants to sell a product, takes regular water and walks it through the process of ionization, maybe slaps a ‘natural’ label on it, charges a high price and ultimately takes advantage of the fact people want to believe it’s worth more than what it is,” she says.

How do we know this is hype?

Bottled alkaline water claims aren’t proven — or even good for you

According to Czerwony there are a few important facts about alkaline water you should know:

  • Your body in general prefers a pH that’s closer to neutral (not more alkaline) — and it has its own ways of achieving it.
  • There have been no empirical studies showing that alkaline water has health benefits. “If and when there are, they’ll be worth discussing,” Czerwony says.
  • Creating pH extremes in either direction in your system — whether too acidic or too alkaline — can cause health problems.

How alkaline water became a thing

Here’s how companies are selling the concept.

Alkaline water is commonly produced by an “ionizer,” a device that changes the chemical composition of water. The idea is that an ionizer changes the pH level of water. This makes the water more alkaline and less acidic.

Marketers claim this offers numerous health benefits like improved digestion, slowing down the aging process, boosting the body’s mineral content and preventing bone loss. The U.S. Food and Drug Administration has denied the use of claiming any health benefits of alkaline water relating to bone health, for example because of insufficient evidence.

They also claim alkaline water works as an antioxidant to prevent cell damage that leads to disease.

“But such claims have not been properly tested in controlled scientific studies,” Czerwony says.  “And what’s worse — some run counter to what science tells us about the body.”

Your body does it better anyway

Unless you have certain conditions such as kidney or respiratory disease, your body maintains a healthy pH balance on its own.

“Our bodies are amazing machines,” she says. “If there’s an imbalance there are many ways your body can correct it. If your blood becomes too acidic for example, you breathe out more carbon dioxide to bring the levels down.”

In addition, once alkaline water hits your stomach the gastric juices will neutralize it — another example of natural balancing. Not only does this make any resulting benefits from alkaline water unlikely —  skewing your body’s pH balance too far on the alkaline side can do damage over time — particularly by throwing off the digestive process.

Hydration is crucial for health, of course. But because credible research backing the benefits of alkaline water’s claim as being “more hydrating” is lacking, Czerwony recommends sticking with plain water.

“Water is great,” she says. “Just don’t fancify it. Your body is perfectly capable of doing what it needs to adjust your pH levels so you don’t need to buy into these unproven claims.”

Original Article

50 Years Of Excellence

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Kinetico Incorporated came into existence 50 years ago when its two founders, Bill Prior and Jim Kewley, were asked to design a better water softener valve. What they ultimately created was a business that would make the world a better place while protecting our most precious resource – water.

Aqua Soft is an authorized Kinetico dealer that has been serving the Monmouth, Middlesex, and Ocean County area for the last 50 years. Aqua Soft offers state-of-the-art Kinetico water treatment products to improve people’s lives through better water and is excited to be celebrating Kinetico’s golden anniversary in 2020.

In 1970, Kinetico pioneered the development of a non-electric, demand regenerated, fully-automatic water softener that eventually changed the water treatment industry. From its inception in northeast Ohio, Kinetico has grown from a two-man creative undertaking into a strong and dynamic organization that spans the globe. Authorized Kinetico dealers around the world use Kinetico’s highly-engineered water treatment systems to solve straightforward as well as the most complex water issues for residential and commercial customers.

In 2006, Kinetico was acquired by Axel Johnson Inc., the North American operating arm of the Sweden-based Axel Johnson Group. Since then, Kinetico has purchased a number of complementary businesses, strengthening its position in international markets without losing focus on its original North American residential and commercial dealer base.

“It’s important for us to be aligned with a company that offers innovative products yet is also concerned about sustainability,” says Dealership contact name and title. Kinetico makes environmental care a priority and believes it is everyone’s responsibility to conserve, protect and cherish our water. “Kinetico dealers everywhere can be proud of their ability to treat water problems efficiently, effectively and economically,” Dealership contact adds.

Aqua Soft plans to celebrate Kinetico’s 50th anniversary with (list any open houses, charitable contributions in honor of the anniversary or how else you will celebrate.)